Posts Tagged ‘web hosting’
Monday, October 27th, 2008
Most small businesses on the Internet today don’t really understand the power of web analytics. They’ll spend $300 running an advertisement in the newspaper each month which has limited exposure and is time-sensitive on its return but when it comes to
marketing and promoting their website they spend nothing at all or next to nothing.
In our experience as a hosting company, most small businesses are more concerned with purchasing the cheapest hosting package we have available than they are about understanding the benefits of a hosting package which incorporates web analytics and Internet marketing. In most cases it has taken us over a year to convince our average small business hosting customer of the advantages of a hosting plan with built-in internet marketing and web analytics. When they finally decide to try one of our marketing programs they are absolutely amazed as they see website traffic increase by 400% or better on the average and website sales go up exponentially.
And just what is the advantage of web analytics? Web analytics is like having a two-way mirror into your website. Without it, you are really working in the dark when it comes to understanding your web traffic or knowing how to make your website profitable.
Having a good statistics program is a start but only true web analytics will provide the in-depth view of your website necessary and needed to really grow your site to major success. You need to know how long a visitor stays on a webpage, the path they take through your site, where they came from, what search engine they used, what search term they used and so much more that can be provided with web analytics.
Web analytics will provide you with the data to adapt your website according to what your visitors really want and expect from you which is something you will never know without it and this in turn will help you to be more successful. Without web analytics you might as well be working in the dark.
Tags: customer conversion, web analytics, web hosting, website seo
Posted in Search Engine Marketing | No Comments »
Friday, October 17th, 2008
Figured it was about time for Adtastic Hosting to have its own blog. I’ve
had a couple of blogs over the years but tend to stay so busy never really
seemed to have the time to keep them updated. They are still floating around
on the Internet here and there and the few posts on them are pretty
informative I think because my primary interest in having a blog is really
to try and help teach people about how to be successful on the Internet and
explain all the technicalities of that. So I think that must have some value
somewhere.
But, as mentioned I usually stay so busy around here its hard to give it
much attention. And hard to trust that process with anyone else, after all
the chief cook and bottle washer should have that task and that would be me.
So, why will this blog be any different. Well, for one, it has its own home
under a root top level domain. And that is pretty important I think, gives
it more of a reason to want to stay alive and maybe me more of a reason to
support it.
But the biggest reason this blog might tend to develop is I have it set up
to automatically post my writings directly from sending an email right to
it. Considering I spend so much time in the email anyways I figured that
might help me to keep it updated more easily. Such a nifty feature being
able to just write a quick email, jot down your thoughts or musings or
ponderings of the moment and 15 minutes later it’s posted to your blog.
So hopefully, this time around we might actually fill this blog house up
with something someone somewhere might be interested in.
Tags: Adtastic, blog, internet hosting, web hosting
Posted in Adtastic | No Comments »
